What is Ask for Angela?

Ask for Angela is a nationally recognised safeguarding initiative that helps venues support customers who feel unsafe, harassed, or vulnerable. The campaign encourages individuals to discreetly ask venue staff for help and support by asking to speak to Angela.

Staff should react to this request by taking the customer away from the area and somewhere safe, before asking how they can help (eg. calling a cab, calling for security, or the police).

How can it help your business?

The Ask for Angela code phrase alerts staff to step in and offer support - whether that’s calling a taxi, separating someone from a situation, or involving security. The key priority for staff is supporting and protecting the distressed customer at all costs. By introducing Ask for Angela in your venue, you are setting up a foundation of support for not only your customers, but also your staff.

1.  Equips staff to confidently handle harassment or distress.

2.  Provides visible reassurance to customers through posters and signage

3.  Helps venues meet national and local licensing requirements

4.  Encourages positive relationships with local police, councils, and customers

Complying with your Legal Obligations

(Where Ask for Angela can help!)

The Ask for Angela scheme offers a variety of resources and materials that can not only help educate you and your staff with the correct knowledge, practice and framework, but it can also provide relevant support to ensure you and your business are compliant with UK Government Policies and any other Legal Obligations that you may be held accountable to. See the breakdown below:

Available Resources & Materials

Ask for Angela Educational Video
Watch this short video to understand how the Ask for Angela scheme works and to see perfect practice for when a staff member is approached by a distressed customer.

FREE Awareness Posters
Contact Ask for Angela directly for additional poster designs and assets to display on social media, in restrooms, behind the bar, or entranceways.

Staff Scheme Workbooks
These workbooks provide you with guidance on how to set up the scheme and ensure your staff are trained effectively with the skills to help people in vulnerable situations.

Promotional Materials
Take a look at the official Ask for Angela Shop for additional promotional materials, resources and staff kit to ensure your venue is ready to support its customers.

Customised Resources
Training workbooks and assets customised with information specific to your venue, town or city. Including information on additional safety schemes in your area.

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